Borgward
German automobile manufacturer / From Wikipedia, the free encyclopedia
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The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd. Borgward's Isabella was one of the most popular German premium models in the 1950s, while Lloyd's Alexander / Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. (September 2015) |
Company type | Private |
---|---|
Industry | Automotive |
Founded | 1933; 91 years ago (1933) |
Defunct | 1963 (1963) |
Headquarters | Bremen, Germany |
Key people | Carl F. W. Borgward |
Products | Automobiles |
The brand was revived in the 21st century, with the Stuttgart-based Borgward Group AG designing and marketing cars manufactured in China. After struggling to remain solvent, it also filed for bankruptcy in 2022.