ESOMAR
From Wikipedia, the free encyclopedia
ESOMAR is a global membership association for market research and insights that was founded in 1947.[1][lower-alpha 1] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]
Quick Facts Formation, Founder ...
Formation | 1947; 77 years ago (1947)[lower-alpha 1] |
---|---|
Founder | Data analytics professionals and researchers in 1947 |
Headquarters | Amsterdam, Netherlands |
Coordinates | 52.309°N 4.948°E / 52.309; 4.948 |
Website | esomar |
Close