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Shampoo brand by Procter & Gamble From Wikipedia, the free encyclopedia
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on January 1, 1961 based in Manhattan and used the slogan "The America and World's No. 1 Shampoo".[2] The active anti-fungal ingredient in Head & Shoulders is piroctone olamine, with some "clinical strength" varieties also containing selenium disulfide.[3]
This article contains too many quotations. (August 2024) |
Product type | Anti-dandruff, non-dandruff shampoo |
---|---|
Owner | Procter & Gamble |
Country | United States |
Introduced | January 1, 1961[1] |
Markets | Worldwide |
Previous owners | Richardson Vicks |
Website | Official Website (USA) |
It was "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[4] The brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[5] However, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[6]
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