Partnership to End Addiction
From Wikipedia, the free encyclopedia
Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.
A major contributor to this article appears to have a close connection with its subject. (November 2021) |
Formation | 1985; 39 years ago (1985) |
---|---|
Founder | Phillip Joanou |
Type | National Non-Profit |
13-3413627 | |
Focus | Support for families struggling with a loved with suffering from a substance use disorder |
Headquarters | 711 Third Avenue 5th Floor, Suite 500 |
Location | |
Area served | United States |
Method | Family Support, Substance Use and Addiction Prevention, Treatment, and Recovery |
Chief Executive Officer | Creighton Drury |
Employees | 100 |
Website | https://drugfree.org/ |
Formerly called |
|
Early public service announcements created by the organization have been called iconic,[1][2] and during their initial release were part of the largest privately run public-service campaign in history.[3] The organization's marketing experience was written up as a 58-page[4] marketing "case study" for study by students at the Harvard Business School.[5][6] An analysis of the Partnership's efforts by Forbes magazine suggested that it had earned "a single-brand advertising clout" during the Reagan era comparable to that of McDonald's.[7]