Rubin Postaer and Associates
American advertising and marketing agency From Wikipedia, the free encyclopedia
American advertising and marketing agency From Wikipedia, the free encyclopedia
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates.[1] The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey.[2]
| |
| Company type | Private |
|---|---|
| Founded | October 1986 |
| Headquarters | Santa Monica, CA, United States |
Key people | Gerry Rubin, Larry Postaer |
Number of employees | 750 |
| Website | www |
RPA is a full service agency, providing digital, social media, marketing/creative services, branded content/entertainment, market research/consulting, marketing technologies/analytics, media buying/planning, strategy and planning services.[3]
Rubin Postaer and Associates (RPA) resulted from the merger of BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide, which together formed Omnicom Group in 1986. Under the merger, DDB and Needham Harper joined forces to become DDB Needham – a move that presented a conflict since the former worked on Volkswagen's advertising business, while the latter worked on Honda's account.[4]
Gerry Rubin and Larry Postaer were heading up Needham Harper Worldwide's Los Angeles office, handling the Honda account. The news of Omnicom's plans to jettison Honda because of the account conflict caused the pair to develop a plan to break out the LA office into its own business so they could keep working with the automaker. When Rubin assured the president of Honda North America that the entire agency staff would stay the same, he was given the green light – and RPA was quickly formed in October 1986.[4]
The RPA website lists Acura, ampm, Apartments.com, ARCO, CKE, Cedars-Sinai, Farmers Insurance, Honda, La-Z-Boy, Los Angeles LGBT Center, Pediatric Brain Tumor Foundation, Pocky, Red Lobster, Southern California Edison, Southwest Airlines, Spectrum Business and TXU Energy as among its current clients.[2]
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