The Fleischmann's Yeast Hour
US radio program / From Wikipedia, the free encyclopedia
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The Fleischmann's Yeast Hour (also known as The Rudy Vallée Show, The Fleischmann Yeast Hour, and The Fleischmann Hour) was a pioneering musical variety radio program broadcast on NBC from 1929 to 1936, when it became The Royal Gelatin Hour, continuing until 1939. This program was sponsored by Fleischmann’s Yeast, a popular brand of yeast.
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The person responsible for this major step ahead in broadcasting was NBC executive Bertha Brainard, who became head of programming for NBC in 1928. She began pushing for singer-bandleader Rudy Vallée to host a variety series by explaining that only a woman could understand the appeal of Vallée's voice.