Wordmark
Distinct text-only typographic / From Wikipedia, the free encyclopedia
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A wordmark or word mark is a distinct text-only typographic treatment of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up name that reads like a word (e.g., Google), or an acronym, initialism, or a series of letters (e.g., IBM).
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For the computer hardware term, see Word mark (computer hardware).