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Álex Cruz de Llano (born 1966) is a Spanish businessman, and the Chief Executive and Chairman of British Airways.
He grew up in Bilbao, where he was born, in the Spanish province of Biscay in the north of Spain. He studied Engineering at Central Michigan University in Mount Pleasant, Michigan from 1984–1988. He gained an MSc from Ohio State University in Columbus, Ohio, studying there from 1988–1990. In 1993 he gained an Executive Education Program at Cox School of Business at Southern Methodist University in Dallas, Texas while he was working for American Airlines.
He started with American Airlines, working with them in London for five years from 1990–1995. From 1995–2000 he worked for Sabre Corporation, a technological division of American Airlines.
In the summer of 2006 he became the founding chief executive of Clickair, a low-cost airline. This became part of Vueling on 15 July 2009. Vueling has around 100 aircraft. Vueling is Spain's second-largest airline with 163 destinations.
On 6 November 2015, he was named as the next chief executive and chairman of British Airways, to begin in April 2016. International Airlines Group, owner of British Airways, also owns Vueling. He replaced Keith Williams.
- "Alex Cruz, presidente de Vueling, premio Reconocimiento de Cecot". Expansion.com. 16 October 2015. Retrieved 7 November 2015.
- "Flight destinations | vueling.com". www.vueling.com. Retrieved 30 December 2016.
- Davies, Rob (6 October 2015). "British Airways: Alex Cruz to replace Keith Williams as chairman". Guardlan. Retrieved 29 May 2017.
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