Software feature removing online advertising in a web browser or application

<span class="mw-page-title-main">Ad blocking</span>

Ad blocking

<p><b>Ad blocking</b> or <b>ad filtering</b> is a <a href="/en/Software" title="Software" class="wl">software</a> capability for blocking or altering <a href="/en/Online_advertising" title="Online advertising" class="wl">online advertising</a> in a <a href="/en/History_of_the_web_browser" title="History of the web browser" class="wl">web browser</a>, an <a href="/en/Application_software" title="Application software" class="wl">application</a> or a network. This may be done using <a href="/en/Browser_extension" title="Browser extension" class="wl">browser extensions</a> or other methods.</p>

<div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none" about="#mwt1">Software feature removing online advertising in a web browser or application</div>
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.sidebar{width:100%!important;clear:both;float:none!important;margin-left:0!important;margin-right:0!important}}</style><table class="sidebar nomobile nowraplinks plainlist"><tbody><tr><td class="sidebar-pretitle">Part of a series on</td></tr><tr><th class="sidebar-title-with-pretitle"><a href="/en/Online_advertising" title="Online advertising" class="wl">Internet marketing</a></th></tr><tr><td class="sidebar-content">
<ul><li><a href="/en/Search_engine_optimization" title="Search engine optimization" class="wl">Search engine optimization</a></li>
<li><a href="/en/Local_search_engine_optimisation" title="Local search engine optimisation" class="wl">Local search engine optimisation</a></li>
<li><a href="/en/Social_media_marketing" title="Social media marketing" class="wl">Social media marketing</a></li>
<li><a href="/en/Email_marketing" title="Email marketing" class="wl">Email marketing</a></li>
<li><a href="/en/Referral_marketing" title="Referral marketing" class="wl">Referral marketing</a></li>
<li><a href="/en/Content_marketing" title="Content marketing" class="wl">Content marketing</a></li>
<li><a href="/en/Native_advertising" title="Native advertising" class="wl">Native advertising</a></li></ul></td>
</tr><tr><th class="sidebar-heading notheme" style="background:#ddddff;">
<a href="/en/Search_engine_marketing" title="Search engine marketing" class="wl">Search engine marketing</a></th></tr><tr><td class="sidebar-content">
<ul><li><a href="/en/Pay-per-click" title="Pay-per-click" class="wl">Pay-per-click</a></li>
<li><a href="/en/Cost_per_impression" title="Cost per impression" class="wl">Cost per impression</a></li>
<li><a href="/en/Search_analytics" title="Search analytics" class="wl">Search analytics</a></li>
<li><a href="/en/Web_analytics" title="Web analytics" class="wl">Web analytics</a></li></ul></td>
</tr><tr><th class="sidebar-heading notheme" style="background:#ddddff;">
<a href="/en/Display_advertising" title="Display advertising" class="mw-redirect wl">Display advertising</a></th></tr><tr><td class="sidebar-content">
<ul><li><a href="/en/Ad_blocking" title="Ad blocking" class="wl">Ad blocking</a></li>
<li><a href="/en/Contextual_advertising" title="Contextual advertising" class="wl">Contextual advertising</a></li>
<li><a href="/en/Behavioral_targeting" title="Behavioral targeting" class="mw-redirect wl">Behavioral targeting</a></li></ul></td>
</tr><tr><th class="sidebar-heading notheme" style="background:#ddddff;">
<a href="/en/Affiliate_marketing" title="Affiliate marketing" class="wl">Affiliate marketing</a></th></tr><tr><td class="sidebar-content">
<ul><li><a href="/en/Cost_per_action" title="Cost per action" class="wl">Cost per action</a></li>
<li><a href="/en/Revenue_sharing" title="Revenue sharing" class="wl">Revenue sharing</a></li></ul></td>
</tr><tr><th class="sidebar-heading notheme" style="background:#ddddff;">
<a href="/en/Mobile_advertising" title="Mobile advertising" class="wl">Mobile advertising</a></th></tr><tr><td class="sidebar-navbar"><style data-mw-deduplicate="TemplateStyles:r1063604349" typeof="mw:Extension/templatestyles">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/en/Template:Internet_marketing" title="Template:Internet marketing" class="wl"><abbr>v</abbr></a></li><li class="nv-talk"><a href="/en/Template_talk:Internet_marketing" title="Template talk:Internet marketing" class="wl"><abbr>t</abbr></a></li><li class="nv-edit"><a rel="mw:ExtLink" href="//en.wikipedia.org/w/index.php?title=Template:Internet_marketing&amp;action=edit" class="external text" target="_blank"><abbr>e</abbr></a></li></ul></div></td></tr></tbody></table>


Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods. 