• IntroductionAd blocking
  • History
  • Technologies and native countermeasures
  • Prevalence
  • BenefitsUser experienceSecurityMonetary
  • MethodsBrowser integrationExternal programsHosts file and DNS manipulationDNS filteringRecursive Local VPNHardware devicesBy external parties and internet providers
  • Economic consequences for online business
  • Business models
  • Response from publishersCountermeasuresAlternatives
  • See also
  • References