Demographic profile

Form of demographic analysis used by marketers / From Wikipedia, the free encyclopedia

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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services.

In business, a demographic profile is usually used to increase marketing efficiency. This is done by using gathered data to determine how to advertise products or services to specific audiences and identify gaps in marketing strategy.[1] By focusing on a specific audience, a company can more efficiently spend advertising resources to maximize sales.[2] This tactic is more direct than simply advertising on the basis that everyone is a potential consumer; while this may be true, it does not capitalize on the increased returns that more focused marketing can generate.[3]

Traditional demographic profiling involves gathering information on large groups of people in order to identify common trends,[4][unreliable source?] such as changes in population size or composition over time. These trends can be identified by analyzing data gained through surveys, censuses, in-store purchase information, records, registries, and so on.[2] Analysis of this information may promote change in services for a population subset, such as children, the elderly, or working-age people.[1] Newer methods of collecting and using information for demographic profiling include target-sampling, quota-sampling, and door-to-door screening.[5]

A comprehensive demographic profile is a powerful tool for marketing. Detailed information about potential customers provides insight into how to best sell them a product.[4] The term "demographic profiling" is sometimes used as a euphemism for industrial espionage.[6]