Alexa Internet

Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.

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Alexa Internet, Inc.

Alexa homepage after May 1, 2022
Type of site	Web traffic and ranking
Available in	English
Headquarters	San Francisco, California, United States
Owner	Amazon
Created by	Brewster Kahle, Bruce Gilliat
President	Andrew Ramm[1]
Key people	Andrew Ramm (president and GM) Dave Sherfese (vice president)[1]
Industry	Web traffic
Products	Alexa Web Search (discontinued 2008) Alexa toolbar
URL	alexa.com
Registration	Optional
Launched	April 1, 1996; 27 years ago (1996-04-01)[2]
Current status	Discontinued (as of May 1, 2022; 18 months ago (2022-05-01))

Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. Alexa provided web traffic data, global rankings, and other information on over 30 million websites.[3] Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.[4] As of 2020, its website was visited by over 400 million people every month.^{[citation needed]}

In December 2021, Amazon announced that it would be shutting down its Alexa Internet subsidiary. The service was then discontinued on May 1, 2022.[5][6]