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Alexa Internet

American web traffic analysis company (1996–2022) / From Wikipedia, the free encyclopedia

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Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.

Quick facts: Type of site, Available in, Headquarters...
Alexa Internet, Inc.
Alexa homepage after May 1, 2022
Type of site
Web traffic and ranking
Available inEnglish
HeadquartersSan Francisco, California, United States
Created byBrewster Kahle, Bruce Gilliat
PresidentAndrew Ramm[1]
Key peopleAndrew Ramm (president and GM)
Dave Sherfese (vice president)[1]
IndustryWeb traffic
ProductsAlexa Web Search (discontinued 2008)
Alexa toolbar
LaunchedApril 1, 1996; 27 years ago (1996-04-01)[2]
Current statusDiscontinued (as of May 1, 2022; 18 months ago (2022-05-01))

Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. Alexa provided web traffic data, global rankings, and other information on over 30 million websites.[3] Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.[4] As of 2020, its website was visited by over 400 million people every month.[citation needed]

In December 2021, Amazon announced that it would be shutting down its Alexa Internet subsidiary. The service was then discontinued on May 1, 2022.[5][6]

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