
Animal Planet
American pay television channel / From Wikipedia, the free encyclopedia
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Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com[1] website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996,[2] the channel is primarily devoted to series and documentaries about wild animals and domestic pets.[3]
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Country | United States |
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Broadcast area | Nationwide |
Programming | |
Language(s) | English |
Picture format | 1080i HDTV (downscaled to 480i letterboxed for the SDTV feed) |
Ownership | |
Owner | Warner Bros. Discovery |
Parent | Warner Bros. Discovery Networks |
Sister channels | List
|
History | |
Launched | June 1, 1996; 27 years ago (1996-06-01) |
Links | |
Website | www |
The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.
As of January 2016[update], approximately 91,603,000 households receive Animal Planet.[4] Discovery has also established or licensed international versions of the channel in various regions.
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