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Berners Street hoax
1810 hoax in London, England / From Wikipedia, the free encyclopedia
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51.5176°N 0.1372°W / 51.5176; -0.1372
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The Berners Street hoax was perpetrated by Theodore Hook in Westminster, London, England, in 1810.[1][2] Hook had made a bet with his friend Samuel Beazley that he could transform any house in London into the most talked-about address in a week, which he achieved by sending out thousands of letters in the name of Mrs Tottenham, who lived at 54 Berners Street, requesting deliveries, visitors and assistance.[3]