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Bruce Beetham

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Bruce Beetham

27th Mayor of Hamilton
In office
May 1976 – 8 October 1977
Preceded byMike Minogue
Succeeded byRoss Jansen
5th Leader of the Social Credit Party
In office
14 May 1972 – 23 August 1986
DeputyLes Hunter (1972–77)
Jeremy Dwyer (1977–81)
Gary Knapp (1981–85)
Preceded byJohn O'Brien
Succeeded byNeil Morrison
Member of the New Zealand Parliament
for Rangitikei
In office
18 February 1978 – 14 July 1984
Preceded bySir Roy Jack
Succeeded byDenis Marshall
Personal details
Born(1936-02-16)16 February 1936
New Plymouth, New Zealand
Died3 May 1997(1997-05-03) (aged 61)
Palmerston North, New Zealand
NationalityNew Zealander
Political partySocial Credit
Spouse(s)Beverly Clarke

Bruce Craig Beetham QSO (16 February 1936 – 3 May 1997) was an academic and politician from New Zealand, whose career spanned the 1970s and early 1980s.

A lecturer at Hamilton's University of Waikato and at the Hamilton Teachers' Training College, he was elected leader of the Social Credit Political League (which he had joined in 1969) in 1972, at a time when the party was in disarray and many were questioning its chances of survival. A brilliant organiser and an electrifying speaker,[1] Beetham succeeded in rebuilding the party, and by the late 1970s it was challenging the stranglehold on the two-party system of the long-dominant National and Labour parties.


Early life and career

Born in New Plymouth on 16 February 1936,[2] Beetham attended New Plymouth Boys' High School from 1951–1955. He then went on to the Auckland Secondary Teachers College where he eventually acquired a BA (honours) in History and later an MA. He worked as a secondary school teacher and worked in New Plymouth, Taupo and Piopio before lecturing at Hamilton Teachers' College.[2]

Beetham joined the then Social Credit Political League, during the 1969 general election campaign, after attending a talk by Don Bethune the Social Credit candidate for Hamilton West.[3] Later, Beetham was elected as one of the vice presidents of the party in 1971. Also in 1971 he ran his first election campaign, an unsuccessfully attempt for a position as a Hamilton City Councillor. His rapid rise in the Social Credit ranks was complete when he was elected Leader in 1972. At 36 he became the youngest leader of a political party in New Zealand's history.[4] He presided over Social Credit's 1972 and 1975 election campaigns, in which they failed to get any members elected.

Mayor of Hamilton

In 1976, Beetham was elected Mayor of Hamilton in a by-election to replace Mike Minogue, who had resigned to take up a seat in Parliament.[5] One of his early ideas as Mayor was to finance municipal projects with interest-free "rates vouchers", but the council, dominated by his opponents, passed a 20 percent rates increase instead. His frustrations caused by political gridlock, as well as the difficulty of simultaneously leading a national political party while serving as a Mayor (a post generally expected to be apolitical in New Zealand), were factors in his decision not to seek a second term as Mayor in 1977. Ross Jansen succeeded him.

Member of Parliament

New Zealand Parliament
Years Term Electorate Party
1978 38th Rangitikei Social Credit
1978–1981 39th Rangitikei Social Credit
1981–1984 40th Rangitikei Social Credit

On 18 February 1978, Beetham won election to Parliament in a by-election for the Rangitikei electorate, to fill a vacancy caused by the death of its long-time member, the Parliamentary Speaker, Sir Roy Jack.[6] He retained the seat in the general election later that year, and the Social Credit Political League polled 16 percent of the vote nationwide, its best result to date. In the 1981 election, the party polled just over 20 percent – the best showing for a third party since the 1920s, but fell short of its goal of holding the balance of power; its support was too evenly spread to translate into more than a couple of seats under the First-past-the-post electoral system in use at that time. The party, and Beetham himself, strongly promoted a form of proportional representation, but this was not adopted till many years later. However this saw the addition of Gary Knapp as a second Social Credit MP, meaning the party could make more of an impact inside Parliament itself.

In line with his party's policies, Beetham attempted to organise a barter trade deal with Fiji. Prime Minister Robert Muldoon vetoed the deal.[citation needed]

A number of factors resulted in a sharp drop in support for the Social Credit Party in the general election of 1984. One of these factors was Beetham's ill health. A major heart attack in 1983 curtailed his activities for much of that year and early 1984, and his disappearance from the public view made it possible for a new political party, the New Zealand Party (founded by millionaire businessman Bob Jones) to fill the vacuum. This party succeeded in attracting much of the protest vote that Social Credit had previously enjoyed. Another major factor was Beetham's support for the construction of the Clyde Dam, which was part of Prime Minister Robert Muldoon's controversial Think Big policy, and strongly opposed by Social Credit's rank and file.

Beetham lost his Rangitikei seat in 1984, mainly because of electoral boundary changes; suspicions have lingered since that the redistribution may have been politically motivated. (See: Gerrymander).

Political twilight

In 1986, Beetham lost the leadership of the party (by then rebranded as the New Zealand Democratic Party) to Neil Morrison who had been elected an MP in 1984. The new leader, on the night he was elected, implied in a TV interview that the Social Credit national dividend policy was out of date and would be dropped. This was in response to a question from the interviewer, which he might not have listened to carefully. The next day Mr Beetham said he was considering resigning because the new leadership was rejecting basic Social Credit philosophy. This promoted Morrison to publicly retract his comments, and affirm that of course the national dividend would be retained as an important part of Social Credit policy. In 1988, in response to the abandonment of the party's old name and policy platforms, he formed and led Social Credit New Zealand which was not a political party but a pressure group organisation dedicated to furthering Social Credit monetary aims and financial principles. He was chairman of the organisation until 1995.[2]

Beetham remained active in politics despite losing the leadership. He contested his old seat under the party's new name in 1987; in 1990 he broke away from the Democrats and assumed leadership of a new party, under the old Social Credit banner and stood in Palmerston North instead of Rangitikei. In 1992, he attempted to put together a coalition of centrist parties, the New Zealand Centre Coalition, but was overtaken by the course of events as numerous new parties were formed around that time and crowded out the political spectrum.

His last electoral campaign was in 1996 as an independent candidate for his old Rangitikei electorate. Although placed fifth, he received almost 3,400 votes, which is a reasonable result for an independent.[7]

Local politics

Following the loss of his seat in Parliament, Beetham devoted his energies to local government. In 1986 he was elected as a member of the Marton Borough Council, and was also deputy mayor, until 1989. He represented Rangitikei on the Wanganui Hospital Board (later renamed Manawatu-Wanganui Area Health Board) from 1986 to 1991. He was also elected the representative for Rangitikei on the Manawatu-Wanganui Regional Council in 1989 (where he chaired the council's Resources and Policy Committee) and remained a member until his death.[2]

Beetham was also a member of the Massey University Council, chairman of the board of the Palmerston North College of Education and an executive member of the New Zealand Council for Teacher Education.[2]


Beetham died of heart failure in 1997 at the age of 61 in Palmerston North Hospital. He had been in hospital for nearly two weeks after an angina attack. He was survived by his wife, Beverley, four children and two stepsons. His death also necessitated a by-election for the Manawatu-Wanganui Regional Council.[2] His funeral service was held at St Stephen's Anglican Church in Marton and attracted 450 mourners who were asked to pray for monetary reform.[8]

Political positions

Beetham was known as a liberal on human rights, a conservative on moral and social issues, and a pragmatist on economic matters. His humanistic approach has been attributed to his childhood admiration of Labour Party Prime Minister Michael Joseph Savage, while growing up in the Great Depression.[9] He disliked confrontation, preferring to work for consensus in decision-making. He was married twice, and had four children.


In 1977, Beetham was awarded the Queen Elizabeth II Silver Jubilee Medal.[10] In the 1988 New Year Honours, Beetham was made a Companion of the Queen's Service Order for public services,[11] and in 1990 he was awarded the New Zealand 1990 Commemoration Medal.[10]


  1. ^ Bryant 1981, p. 170-1.
  2. ^ a b c d e f Saunders, John (5 May 1997). "Bruce Beetham a great loss to community". The Evening Standard. p. 1.
  3. ^ Bryant 1981, p. 20.
  4. ^ Bryant 1981, p. 35.
  5. ^ Bryant 1981, p. 71.
  6. ^ Bryant 1981, p. 95.
  7. ^ "Electorate Candidate and Party Votes Recorded at Each Polling Place – Rangitikei" (PDF). Retrieved 6 July 2013.
  8. ^ "Beetham's political roots recalled at funeral". The Dominion. 8 May 1997.
  9. ^ Bryant 1981, p. 15.
  10. ^ a b Taylor, Alister; Coddington, Deborah (1994). Honoured by the Queen – New Zealand. Auckland: New Zealand Who's Who Aotearoa. p. 62. ISBN 0-908578-34-2.
  11. ^ London Gazette (supplement), No. 51173, 30 December 1987. Retrieved 16 January 2013.


  • Bryant, George (1981). Beetham. Palmerston North: The Dunmore Press. ISBN 0-908564-73-2.
  • Zavos, Spiro (1981). Crusade: Social Credit's drive for power.
  • Obituary in Dominion Post of 5 May 1997 page 14
Political offices
Preceded by
Mike Minogue
Mayor of Hamilton
Succeeded by
Ross Jansen
New Zealand Parliament
Preceded by
Sir Roy Jack
Member of Parliament for Rangitikei
Succeeded by
Denis Marshall
Party political offices
Preceded by
John O'Brien
Leader of the Social Credit Party
Succeeded by
Neil Morrison
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Bruce Beetham
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