Loyalty business model
Business model in which acquiring customer loyalty is of penultimate importance / From Wikipedia, the free encyclopedia
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"Customer loyalty" redirects here. For the episode of The Office, see Customer Loyalty (The Office).
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.