Domain hack
Domain name suggesting a word or phrase / From Wikipedia, the free encyclopedia
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A domain hack is a domain name that suggests a word, phrase, or name when concatenating two or more adjacent levels of that domain.[1][2][3] For example, bir.ds and examp.le, using the fictitious country-code domains .ds and .le, suggest the words birds and example respectively. In this context, the word hack denotes a clever trick (as in programming), not an exploit or break-in (as in security).
Domain name suggesting a word or phrase
Domain hacks offer the ability to produce short domain names. This makes them potentially valuable as redirectors, pastebins, base domains from which to delegate subdomains and URL shortening services.