Eating your own dog food
Term for an organization using its own product / From Wikipedia, the free encyclopedia
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Eating your own dog food or "dogfooding" is the practice of using one's own products or services.[1] This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products.[2][3]