Embrace, extend, and extinguish
Anti-competitive Microsoft business strategy / From Wikipedia, the free encyclopedia
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"Embrace, extend, and extinguish" (EEE),[1] also known as "embrace, extend, and exterminate",[2] is a phrase that the U.S. Department of Justice found[3] was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage its competitors.