Google Marketing Platform
An advertising and analytics platform from Google / From Wikipedia, the free encyclopedia
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on Internet.[5]
 | |
| Developer(s) | |
|---|---|
| Initial release | July 24, 2018 |
| Predecessor | DoubleClick |
| Type | Digital marketing, Online advertising, Web analytics |
| Website | marketingplatform |
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]