I'd Like to Teach the World to Sing (In Perfect Harmony)
1971 single by The New Seekers / From Wikipedia, the free encyclopedia
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"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.[2]
| "I'd Like to Teach the World to Sing (In Perfect Harmony)" | |
|---|---|
| Single by the Hillside Singers | |
| from the album I'd Like to Teach the World to Sing | |
| B-side | "I Believed It All" |
| Released | November 1971 |
| Length | 2:15 |
| Label | Metromedia |
| Songwriter(s) | |
| Producer(s) | Al Ham |
| "I'd Like to Teach the World to Sing" | ||||
|---|---|---|---|---|
 | ||||
| Single by the New Seekers | ||||
| from the album We'd Like to Teach the World to Sing | ||||
| B-side | "Boom Town" | |||
| Released | November 1971 | |||
| Genre | Pop[1] | |||
| Length | 2:20 | |||
| Label | Philips (Germany) Polydor (UK) Elektra (USA/Canada) | |||
| Songwriter(s) | Roger Cook, Roger Greenaway, Bill Backer and Billy Davis | |||
| Producer(s) | David Mackay | |||
| The New Seekers singles chronology | ||||
| ||||
The lyrics were rewritten by the songwriters, together with US advertising executive Bill Backer and US songwriter Billy Davis, as a jingle for The Coca-Cola Company's then-advertising agency, McCann Erickson, to become "Buy the World a Coke"[3] in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song.
The popularity of the jingle led to it being re-recorded in two versions: one by the New Seekers and another by the Hillside Singers, as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK.