"I'm a PC" is the title for a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008.[1][2] The new series of commercials replace those that featured the pairing of Jerry Seinfeld and Bill Gates.

Sean Siler, an actual Microsoft employee featured in the ad campaign
An unidentified woman revealing herself as a PC user while underwater in a shark cage

The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign by showing everyday people to be PC users.[3]

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