Interruption marketing

Interruption marketing

Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales.<a href="#cite_note-1" style="counter-reset: mw-Ref 1;">[1]</a> It's the opposite of <a href="/en/Permission_marketing" title="Permission marketing" class="wl">permission marketing</a>. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through <a href="/en/Advertising" title="Advertising" class="wl">advertising</a>. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning,<a href="#cite_note-2" style="counter-reset: mw-Ref 2;">[2]</a> namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign <a href="/en/Marketing_communication" title="Marketing communication" class="mw-redirect wl">marketing communication</a> and <a href="/en/Product_marketing" title="Product marketing" class="wl">product marketing</a>.)

Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.  