I Am Canadian
From Wikipedia, the free encyclopedia
I Am Canadian was the slogan of Molson Canadian beer from 1994 until 1999 (via ad agencies Maclaren Lintas, then MacLaren McCann), and between 2000 and 2005 (by Bensimon Byrne).[1] It was also the subject of a popular ad campaign centred on Canadian nationalism, the most famous examples of which are "The Rant" and "The Anthem". The ads aired in both English Canada and the United States. In 2005, shortly after Molson's merger with American brewer Coors, it announced it was retiring the "I Am Canadian" campaign.[2] In 2017, Molson's "red beer fridge" ad, created as part of its "I Am Canadian" campaign, had a resurgence in social media as a result of the United States' immigration and refugee ban.[3]