Kantar Group

British market research company / From Wikipedia, the free encyclopedia

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Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.

Quick facts: Type, Industry, Founded, Headquarters, Key pe...
Kantar Group Ltd.
TypePrivate limited company
IndustryMarket research
Founded1992 (as the Market Research, Insight and Consultancy division of WPP)
HeadquartersLondon, England, UK
Key people
Chris Jansen (CEO)[1][2]
Michael Uzielli (CFO)
ProductsMarket research
Data investment
Management consultancy
OwnerBain Capital (60%)
WPP Group (40%)

Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.[3]