Kantar Group
British market research company / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Kantar Group?
Summarize this article for a 10 years old
SHOW ALL QUESTIONS
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
 | |
| Type | Private limited company |
|---|---|
| Industry | Market research |
| Founded | 1992 (as the Market Research, Insight and Consultancy division of WPP) |
| Headquarters | London, England, UK |
Key people | Chris Jansen (CEO)[1][2] Michael Uzielli (CFO) |
| Products | Market research Data investment Management consultancy |
| Owner | Bain Capital (60%) WPP Group (40%) |
| Website | www |
Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.[3]