Maidenform
Women's underwear brand / From Wikipedia, the free encyclopedia
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For the television episode, see Maidenform (Mad Men).
Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.
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Quick Facts Industry, Founded ...
Industry | Apparel |
---|---|
Founded | 1922; 102 years ago (1922) |
Founder | Enid Bissett Ida Rosenthal William Rosenthal |
Parent | Hanesbrands |
Website | www |
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