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Midori (liqueur)

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Midori
A pre-2013 bottle of Midori with holographic style label and clear glass
TypeLiqueur
ManufacturerSuntory
Country of originJapan
Introduced1964
Alcohol by volume4.5–20%
Websitehttp://www.midori-world.com/

Midori (ミドリ) is a sweet, bright green-coloured, muskmelon-flavored liqueur made by Suntory. It is manufactured in Japan, the United States, Mexico, and France. It was first released in 1964 under the name "Hermes Melon Liqueur", but changed its name to "Midori" in 1978. It was made exclusively in Japan until 1987. Midori is typically 20–21% alcohol by volume. Its name is the Japanese word for "green" (緑). The Midori formulated in France is sweeter than the original Japanese version.

As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a cocktail, e.g., the Japanese slipper, which is a cocktail composed of Midori, Cointreau, and lemon juice. Sour flavours are often combined with Midori in order to balance out its sweetness.[citation needed] Midori can be mixed with vodka and 7-Up to make a cocktail that tastes similar to Mountain Dew.[1]

History

Although Hermes Melon Liqueur was released by Suntory in Japan in 1964, it was renamed Midori for its release to the US market at Studio 54 in New York City in 1978 during a party held by the cast, crew, and producers of Saturday Night Fever.[2] By 1983, Midori was distributed in 20 countries.[2] In 2013, following consumer research, Suntory reduced the sugar content and began producing Midori with a redesigned label and frosted glass bottle.[2]

See also

References

  1. ^ https://mixthatdrink.com/mountain-dew/
  2. ^ a b c "Midori: Our story". Midori, Fielding & Jones, Ltd., Deerfield, IL. Archived from the original on 2013-10-21. Retrieved 8 September 2013.
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Midori (liqueur)
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