Native American mascot controversy
Controversy regarding the use of Indigenous names and images by sports teams / From Wikipedia, the free encyclopedia
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Since the 1960s, the issue of Native American and First Nations names and images being used by sports teams as mascots has been the subject of increasing public controversy in the United States and Canada. This has been a period of rising Indigenous civil rights movements, and Native Americans and their supporters object to the use of images and names in a manner and context they consider derogatory. They have conducted numerous protests and tried to educate the public on this issue.
In response since the 1970s, an increasing number of secondary schools have retired such Native American names and mascots. Changes accelerated in 2020, following public awareness of institutional racism prompted by nationally covered cases of police misconduct. National attention was focused on the prominent use of names and images by professional franchises including the Washington Commanders (Redskins until July 2020)[2] and the Cleveland Guardians (Indians until November 2021). In Canada, the Edmonton Eskimos became the Edmonton Elks in 2021. Each such change at the professional level has been followed by changes of school teams; for instance, 29 changed their names between August and December 2020. A National Congress of American Indians (NCAI) database tracks some 1,900 K-12 schools in 970 school districts with Native “themed” school mascots.[3]
The issue has been reported in terms of Native Americans being affected by the offensiveness of certain terms, images, and performances. A more comprehensive understanding of the history and context of using Native American names and images is a reason for sports teams to eliminate such usage.[4] Social science research has shown that sports mascots and images are important symbols with deeper psychological and social effects in society.[5] A 2020 analysis of this research indicates only negative effects; those psychologically detrimental to Native American students and to non-Native persons by promoting negative stereotypes and prejudicial ideas of Native Americans and undermining inter-group relations.[6] Based on such research showing negative effects, more than 115 professional organizations representing civil rights, educational, athletic, and scientific experts, have adopted resolutions stating that such use of Native American names and symbols by non-native sports teams is a form of ethnic stereotyping; it promotes misunderstanding and prejudice that contributes to other problems faced by Native Americans.[7][8]
Defenders of mascots often state their intention to honor Native Americans by referring to positive traits, such as fighting spirit and being strong, brave, stoic, dedicated, and proud; while opponents see these traits as being based upon stereotypes of Native Americans as savages.[9] In general, the social sciences recognize that all ethnic stereotypes, whether positive or negative, are harmful because they promote false or misleading associations between a group and an attribute, fostering a disrespectful relationship. The injustice of such stereotypes is recognized with regard to other racial or ethnic groups, thus mascots are considered morally questionable regardless of offense being taken by individuals.[10] Defenders of the status quo also state that the issue is not important, being only about sports, and that the opposition is nothing more than "political correctness", which change advocates argue ignores the extensive evidence of harmful effects of stereotypes and bias.[11]
The NCAI and over 1,500 national Native organizations and advocates have called for a ban on all Native imagery, names, and other appropriation of Native culture in sports. The joint letter included over 100 Native-led organizations, as well as tribal leaders and members of over 150 federally recognized tribes, reflecting their consensus that Native mascots are harmful.[12][13] Use of such imagery and terms has declined, but at all levels of American and Canadian sports it remains fairly common. Former Representative Deb Haaland (D-New Mexico), approved in March 2021 as the first Indigenous Secretary of the Interior, has long advocated for teams to change such mascots.[14]
European Americans have had a history of "playing Indian" that dates back to the colonial period. In the 19th century, fraternal organizations such as the Tammany Societies and the Improved Order of Red Men adopted the words and material culture of Native Americans in part to establish an aboriginal identity, while ignoring the dispossession and conquest of Indigenous peoples.[15][16] This practice spread to youth groups, such as the Boy Scouts of America (BSA) (in particular, the Order of the Arrow) and many summer camps.[17] University students in the late 19th and early 20th centuries adopted Indian names and symbols for their sports teams, as traditional Native American life was imagined by European Americans.[18]
Professional team names had similar origins. In professional baseball the team that is now the Atlanta Braves was founded as the Boston Red Stockings in 1871; becoming the Boston Braves in 1912. Their owner, James Gaffney, was a member of New York City's political machine, Tammany Hall. It was nominally formed to honor Tamanend, a chief of the Lenape, then known as the Delaware. The team that moved to become the Washington Redskins in 1937 was originally also known as the Boston Braves; both the football and baseball teams played at Braves Field. After moving to Fenway Park, home of the Boston Red Sox, the team name was changed to the Boston Redskins in 1933, using a "red" identifier while retaining the Braves "Indian Head" logo. While defenders of the Redskins sometimes say the name honored coach William Henry Dietz, who claimed Native American heritage, the use of Native American names and imagery by this NFL team began in 1932 - before Dietz was hired in 1933.[19]
The Cleveland Indians' name originated from a request by club owner Charles Somers to baseball writers to choose a new name to replace the "Naps", following the departure of their star player Nap Lajoie after the 1914 season.[20] The name "Indians" was chosen. It was a nickname previously applied to the old Cleveland Spiders baseball club during the time when Louis Sockalexis, a member of the Penobscot tribe of Maine, played for Cleveland.[21] The success of the Boston Braves in the 1914 World Series may have been another reason for adopting an Indian mascot. The version that the team is named to honor Sockalexis, as the first Native American to play Major League Baseball, cannot be verified from historical documents.[22] According to a 21st-century account, the contemporary news stories reporting the new name in 1915 make no mention of Sockalexis, but do make numerous insulting references to Native Americans.[23]
The stereotyping of Native Americans must be understood in the context of history which includes conquest, forced relocation, and organized efforts to eradicate native cultures. The government-sponsored boarding schools of the late 19th and early 20th centuries separated young Native Americans from their families in an effort to assimilate them to the mainstream and educate them as European Americans.[24] As stated in an editorial by Carter Meland (Anishinaabe) and David E. Wilkins (Lumbee), both professors of American Indian Studies at the University of Minnesota:
Since the first Europeans made landfall in North America, native peoples have suffered under a weltering array of stereotypes, misconceptions and caricatures. Whether portrayed as noble savages, ignoble savages, teary-eyed environmentalists or, most recently, simply as casino-rich, native peoples find their efforts to be treated with a measure of respect and integrity undermined by images that flatten complex tribal, historical and personal experience into one-dimensional representations that tells us more about the depicters than about the depicted.[25]
Native American
Why do these people continue to make a mockery of our culture? In almost every game of hockey, basketball, baseball, and football— whether high school, college, or professional leagues— I see some form of degrading activity being conducted by non-Indians of Indian culture! We Indian people never looked the way these caricatures portray us. Nor have we ever made a mockery of the white people. So then why do they do this to us? It is painful to see the mockery of our ways. It is a deep pain.
Dennis J. Banks, American Indian Movement, 1970[26]
In the 1940s, the NCAI created a campaign to eliminate negative stereotyping of Native American people in the media. Over time, the campaign began to focus on Indian names and mascots in sports.[27] The NCAI maintains that teams with mascots such as the Braves and the Redskins perpetuate negative stereotypes of Native American people and demean their traditions and rituals. "Often citing a long-held myth by non-Native people that "Indian" mascots "honor Native people," American sports businesses such as the NFL's Washington 'Redskins' and Kansas City 'Chiefs', MLB's Cleveland 'Indians' and Atlanta 'Braves', and the NHL's Chicago Black Hawks, continue to profit from harmful stereotypes originated during a time when white superiority and segregation were commonplace."[28]
Several of the founders of the American Indian Movement, including Clyde Bellecourt, Vernon Bellecourt,[29] Dennis Banks and Russell Means,[30] were among the first to protest team names and mascots such as the Washington Redskins and Chief Wahoo. Vernon Bellecourt also founded the National Coalition Against Racism in Sports and Media (NCARSM) in 1989.[31] Cornel Pewewardy (Comanche-Kiowa), Professor and Director of Indigenous Nations Studies at Portland State University, cites Indigenous mascots as an example of dysconscious racism. By placing images of Native American or First Nations people into an invented media context, this continues to maintain the superiority of the dominant culture.[32] Such practices can be seen as a form of cultural imperialism or neocolonialism.[33]
Native mascots are part of the larger issues of cultural appropriation and the violation of indigenous intellectual property rights. This encompasses all instances when non-natives use indigenous music, art, costumes, etc. in entertainment and commerce. Scholars contend that harm to Native Americans occurs because the appropriation of Native culture by the majority society continues the systems of dominance and subordination that have been used to colonize, assimilate, and oppress Indigenous groups.[34] The use of caricatures of Native Americans as sports mascots has been characterized as contributing to the marginalization of the people in the larger culture. While consultation with other minorities on major projects has improved, decisions affecting Native Americans, such as building the Dakota Access Pipeline, have been made while excluding Native concerns.[35]
Issues related to misunderstanding of Native American legal status have also arisen in cases of foster care or adoption of Native American children. Among these is what is known as the Baby Veronica case, in which a child was adopted by a white family without the consent of her father, an enrolled member of the Cherokee Nation.[36] Federal legislation has been passed to strengthen the priority of tribes in determining the care of their children, as often extended family take over care when needed.
Not all Native Americans totally oppose mascots. Steven Denson (Chickasaw), a professor at Southern Methodist University, has said that there are acceptable ways to use Native American mascots if it is done in a respectful and tasteful manner. He says:
I believe it is acceptable if used in a way that fosters understanding and increased positive awareness of the Native-American culture. And it must also be done with the support of the Native-American community. There is a way to achieve a partnership that works together to achieve mutually beneficial goals.[37]
The NCAI has recognized the right of individual tribes to establish relationships with teams that allow the latter to retain tribal names.[38] For instance, the Spokane Indians, a minor league baseball team, has established a relationship with the Spokane tribe. It has abandoned Native American imagery that it had used when the team was founded in 1903. The logo is an "S" and includes a feather; "Spokane" is written on the team jerseys in Salish, the Spokane language; this is also used for bilingual signs in the ballpark. The mascot is a person dressed as a trout, in reference to the tribe's tradition of fishing. Opponents of Native mascots are divided on this approach. Suzan Shown Harjo says that there is no such thing as a positive stereotype; while Stephanie Fryberg responds that even if the team's use of the name may be respectful, opposing fans may use racist gestures and references.[39]
Social sciences and education
A consensus on the damage caused by the use of Native American mascots was stated by the Society of Indian Psychologists in 1999:
Stereotypical and historically inaccurate images of Indians, in general, interfere with learning about them by creating, supporting and maintaining oversimplified and inaccurate views of Indigenous peoples and their cultures. When stereotypical representations are taken as factual information, they contribute to the development of cultural biases and prejudices, (clearly a contradiction to the educational mission of the University.) In the same vein, we believe that continuation of the use of Indians as symbols and mascots is incongruous with the philosophy espoused by many Americans as promoting inclusivity and diversity.[40]
Sports mascots have been cited as an example of microaggressions, the everyday insults that members of marginalized minority groups are subject to by other groups in society.[41]
In 2005, the American Psychological Association (APA) issued a resolution "Recommending the Immediate Retirement of American Indian Mascots, Symbols, Images, and Personalities by Schools, Colleges, Universities, Athletic Teams, and Organizations" due to the harm done by creating a hostile environment, the negative effects on the self-esteem of American Indian children, and discrimination that may violate civil rights. Such use also affects non-natives: by reinforcing mainstream stereotypes, and preventing learning about Native American culture. The APA states that stereotyping is disrespectful of the beliefs, traditions and values of Native Americans.[42] In 2021, the New York Association of School Psychologists reiterated the APA position on Native mascots in its position statement advocating the inclusion of Indigenous persons in educational programs regarding diversity.[43]
Similar resolutions have been adopted by the North American Society for the Sociology of Sport,[44] the American Sociological Association,[45] the American Counseling Association,[46] and the American Anthropological Association.[47] In a 2005 report on the status of Native American students, the National Education Association included the elimination of Indian mascots and sports team names as a recommendation for improvement.[48] In 2018, the Robert Wood Johnson Foundation announced it would no longer consider teams with racist mascots, such as the Kansas City and Washington football teams, for its annual RWJF Sports Award; this recognizes organizations that contribute to public health through sports.[49]
Social science research has substantiated the objections by Native Americans to use of such elements. In particular, studies support the view that sports mascots and images are not trivial.[50] Stereotyping directly affects academic performance and self-esteem of Native American students, contributing to other issues faced by Native Americans, including suicide, unemployment, and poverty.[51] European Americans exposed to mascots are more likely to believe not only that stereotypes are true, but that Native Americans have no identity beyond these stereotypes.[52] Two studies examining the effect of exposure to an American Indian sports mascot found a tendency to endorse stereotypes of a different minority group (Asian Americans), which is indicative of a "spreading effect". Exposure to any stereotypes increased the likelihood of stereotypical thinking; demonstrating the harm done to society by stereotyping of any kind.[53][54] A connection between stereotyping and racism of any group increasing the likelihood of stereotyping others was made by Native Americans opposing the "Indians" mascot in Skowhegan, Maine, when fliers promoting the KKK were distributed in that town.[55]
Civil rights
The National Association for the Advancement of Colored People (NAACP) passed a resolution calling for the end of the use of Native American names, images, and mascots in 1999.[56]
In 2001, the U.S. Commission on Civil Rights released an advisory opinion calling for an end to the use of Native American images and team names by non-Native schools. While recognizing the right to freedom of expression, the commission also recognizes those Native Americans and civil rights advocates that maintain these mascots, by promoting stereotypes, may violate anti-discrimination laws. When found in educational institutions, mascots may also create a hostile environment inconsistent with learning to respect diverse cultures, but instead teach that stereotypes that misrepresent a minority group are permissible. Those schools that claim that their sports imagery stimulate interest in Native American culture have not listened to Native groups and civil rights leaders who point out that even purportedly positive stereotypes both present a false portrayal of the past and prevent understanding of contemporary Native people as fellow Americans.[57]
In a report issued in 2012, a United Nations expert on Human Rights of Indigenous Peoples cited the continued use of Native American references by sports team as a part of the stereotyping that "obscures understanding of the reality of Native Americans today and instead help to keep alive racially discriminatory attitudes."[58] Justice Murray Sinclair, the head of Canada's Truth and Reconciliation Commission said in 2015 "sports teams with offensive names, such as Redskins and cartoonish aboriginal-looking mascots have no place in a country trying to come to grips with racism in its past".[59]
In testimony at a session of the Nebraska Advisory Committee of the U.S. Commission on Civil Rights in December 2020, local Tribal leaders said it's time for the 22 schools statewide to review their use of Native American names, symbols, and images for their mascots. The Nebraska School Activities Association which oversees interscholastic sports indicated support for ongoing discussion, but that they had no authority to issue statewide mandates regarding mascots. University of Nebraska Omaha Professor Edouardo Zendejas, a member of the Omaha Tribe of Nebraska, in addition to advocating legislation, sees the need to revise the history curriculum to include accurate information regarding Native Americans which is currently lacking.[60]
Legal remedies
While all advocates for elimination of Native mascots agree that the practice is morally wrong, many do not find a basis for legal remedy based upon violation of civil rights. Civil rights law in the United States reflect the difference between the experience of racism by African Americans and Native Americans. The effects of slavery continued after emancipation in the form of discrimination that insured a continued source of cheap labor. What European Americans wanted from Native Americans was not labor but land, and many were willing to have native people themselves assimilate. Continued discrimination came to those who refused to do so, but asserted their separate identity and rights of sovereignty. The appropriation of native cultures is therefore seen as discriminatory practice by some but is not understood as such by those that think of assimilation as a positive process. The difference is reflected in the continued popularity of Native Americans as mascots when similar usage of the names and images of any other ethnic group, in particular African Americans, would be unthinkable, and the continued claim that the stereotype of the "noble savage" honors Native Americans.[61]
In February 2013, the Michigan Department of Civil Rights (MDCR) filed a complaint with the US Department of Education's Office for Civil Rights (OCR). MDCR's complaint asserted that new research clearly establishes that use of American Indian imagery negatively impacts student learning, creating an unequal learning environment in violation of Article VI of the Civil Rights Act of 1964.[62] In June 2013, the OCR dismissed the case on the basis that the legal standard required not only harm, but the intent to do harm, which was not established.[63]
A legal claim of discrimination rests upon a group agreeing that a particular term or practice is offensive, thus opponents of mascot change often point to individuals claiming Native American heritage who say they are not offended. This raised the difficulty of Native American identity in the United States, also an evolving controversy.[10]
Religious organizations
In 1992, the Central Conference of American Rabbis issued a resolution calling for the end of sports teams names that promote racism, in particular the Atlanta Braves and the Washington Redskins.[64] In 2001, the Unitarian Universalist Association passed a resolution to establish relationships with groups working to end the use of Indian images and symbols for sports and media mascots.[65] In 2004, the United Methodist Church also passed a resolution condemning the use of Native American team names and sports mascots, which was highlighted in a meeting of the Black caucus of that organization in 2007.[66][67]
A child once asked me why Indians were "mean." Where did he get that idea? By schools such as the University of Illinois "honoring" my ancestors?[68]
Rev. Alvin Deer (Kiowa/Creek), United Methodist Church
In 2013 group of sixty-one religious leaders in Washington, D.C. sent a letter to NFL Commissioner Roger Goodell and Redskins owner Daniel Snyder stating their moral obligation to join the "Change the Mascot" movement due to the offensive and inappropriate nature of the name which causes pain whether or not that is intended.[69][70]
Members of the Indian Affairs Committee of the Baltimore Yearly Meeting of the Society of Friends approved a formal statement condemning the name of the Washington football team, stating that "the NFL has violated its core principles for decades by allowing the team playing in Washington, D.C., to carry the name 'redskins,' a racist epithet that insults millions of Native Americans. Continued use of the term encourages and perpetuates persecution, disrespect, and bigotry against Native men, women, and children".[71] The Torch Committee, the student government organization of the Sandy Spring Friends School in the Maryland suburbs of Washington, voted to ban any apparel on the campus which includes the Redskins name, although the logo would continue to be allowed.[72]
In a meeting March 1, 2014, the Board of Directors of the Central Atlantic Conference of the United Church of Christ (UCC) unanimously passed a resolution proposing that its members boycott Washington Redskins games and shun products bearing the team's logo until the team changes its name and mascot. Redskin's spokesman Tony Wyllie offered a response, saying, "We respect those who disagree with our team's name, but we wish the United Church of Christ would listen to the voice of the overwhelming majority of Americans, including Native Americans, who support our name and understand it honors the heritage and tradition of the Native American community."[73] At its annual meeting in June 2014, the membership of the UCC also passed a resolution supporting the boycott.[74][75] The resolution and boycott was passed by the National Synod of the UCC in June, 2015.[76]
Popular opinion
Individuals for whom being American as central to their sense of self, the reality of Native oppression (e.g., genocide, police brutality) threatens their positive national identity. Native mascots erase and dehumanize Natives, and protect that identity.[77] The recent decisions by Washington and Cleveland has not altered the opinions of many who continue to argue that mascots are meant to be an honor to Native Americans, representing bravery, fighting spirit, or prowess. They dismiss efforts to cancel the names and images as political correctness masquerading as morality.[78]
General public opinion is shifting towards approval of eliminating mascots, with a majority of fans and younger people supporting recent changes by professional teams, as indicated by an Nielsen poll conducted in March 2021.[79]
The topic became an issue on a national level in the twenty-first century, with a hearing before the US Senate Committee on Indian Affairs in 2011,[80] and a symposium at the Smithsonian National Museum of the American Indian in 2013.[81] In November, 2015 President Obama, speaking at the White House Tribal Nations Conference, stated "Names and mascots of sports teams like the Washington Redskins perpetuate negative stereotypes of Native Americans" and praised Adidas for a new initiative to help schools change names and mascots by designing new logos and paying for part of the cost of new uniforms.[82]
Mainstream opinion reflects the function of identification with a sports team in both individual and group psychology. There are many benefits associated with sports fandom, both private (increased self-esteem) and public (community solidarity). The activity of viewing sporting events provide shared experiences that reinforce personal and group identification with a team. The name, mascot, cheerleaders, and marching band performances reinforce and become associated with these shared experiences.[83] In an open letter published in 2013, Daniel Snyder explicitly invoked these associations with family, friends, and an 81-year tradition as being the most important reasons for keeping the Redskins name.[84] When self-esteem becomes bound to the players and the team, there are many beneficial but also some unfortunate consequences, including denial or rationalization of misbehavior.[85] However, for some, the identity being expressed is one of supremacy, with the defense of native mascots being clearly racist.[26]
Some individuals who support the use of Native American mascots state that they are meant to be respectful, and to pay homage to Native American people. Many have made the argument that Native American mascots focus on bravery, courage and fighting skills rather than anything derogatory. Karl Swanson, vice-president of the Washington Redskins professional football team in 2003, declared in the magazine Sports Illustrated that his team's name "symbolizes courage, dignity, and leadership", and that the "Redskins symbolize the greatness and strength of a grand people".[86]
However, many note that the behavior of fans at games is not respectful. Richard Lapchick, director emeritus of Northeastern University's Center for the Study of Sport in Society, in an article: "Could you imagine people mocking African Americans in black face at a game? Yet go to a game where there is a team with an Indian name and you will see fans with war paint on their faces. Is this not the equivalent to black face?"[87]
Others claim Native American mascots help promote the culture to those who might be unaware of its significance. Chief Illiniwek, the former mascot for the University of Illinois, became the subject of protest in 1988.[18] In 1990 the Board of Trustees of the University of Illinois called the mascot a dignified symbol: "His ceremonial dance is done with grace and beauty. The Chief keeps the memory of the people of a great Native American tribe alive for thousands of Illinoisans who otherwise would know little or nothing of them."[18] However, the mascot costume was not based on the clothing of the people of the Illinois Confederation, but of the Lakota people, and the first three men to portray Illiniwek were not performing authentic Native American dances, but routines they had learned from other non-Native hobbyists in the Boy Scouts of America.[88] The Peoria people are the closest living descendants of the Illiniwek Confederacy. In response to requests by those who had portrayed the mascot to bring back occasional performances, Peoria Chief John P. Froman reaffirmed the tribe's position that Chief (Illiniwek) "was not in any way representative of Peoria culture".[89]
Conservative columnists have asserted that outrage over mascots is manufactured by white liberals, rather than being the authentic voice of Native Americans.[90][91][92]
Other team names and ethnic groups
Many argue there is a double standard in Native Americans being so frequently used as a sports team name or mascot when the same usage would be unthinkable for other racial or ethnic group. One current exception is the Coachella Valley High School "Arabs"[93] which has also been the subject of controversy, resulting in the retirement of its more cartoonish representations.[94]
The University of Notre Dame Fighting Irish[95] and the University of Louisiana at Lafayette's "Ragin' Cajuns" are sometimes cited as counter-arguments to those that favor change. However, rather than referring to "others" these teams employ symbols that European American cultures have historically used to represent themselves.[96] The University of Notre Dame mascot, the Leprechaun,[97] is a mythical being that represents the Irish, which is both an ethnic and a national group.[98] The University of Louisiana at Lafayette mascot is an anthropomorphic cayenne pepper, an ingredient frequently found in Cajun cuisine. Proponents of change also see a false equivalency in the argument that if one group is not insulted by a particular portrayal, then no group has the right to feel insulted, which only serves to discount what Native American voices are saying. This argument ignores the vastly different backgrounds, treatment, and social positions of the groups; and the effects of systemic racism that continues to impact Native Americans but no longer white minorities such as the Irish. Also ignored are the cumulative effects of hundreds of Native mascots compared to the rare use of a white ethnic mascot.[99]
The U.S. Commission on Civil Rights call for an end to the use of Native American mascots was only for non-native schools.[57] In cases where universities were founded to educate Native Americans, such mascots may not be examples of cultural appropriation or stereotyping. Examples include the Fighting Indians of the Haskell Indian Nations University and the University of North Carolina at Pembroke (UNCP), which continues to have a substantial number of native students, and close ties to the Lumbee tribe. The UNCP nickname is the Braves, but the mascot is a red-tailed hawk.[100][101] Pembroke Middle School, which also has close ties to the Lumbee tribe, is nicknamed the Warriors.[102][103]
Financial impact of change
Many supporters of Native American mascots feel that the financial cost of changing mascots would outweigh the benefits. Sales of merchandise with team mascots and nicknames generate millions of dollars in sales each year, and teams contend that a change in team mascots would render this merchandise useless.[86] The cost of removing images from uniforms and all other items, which must be paid out of local school funds, is a greater factor for secondary schools.[104] Opponents feel that despite the cost of a change in team mascots, it should be done to prevent what they believe is racial stereotyping. Clyde Bellecourt, when director of the American Indian Movement stated: "It's the behavior that accompanies all of this that's offensive. The rubber tomahawks, the chicken feather headdresses, people wearing war paint and making these ridiculous war whoops with a tomahawk in one hand and a beer in the other; all of these have significant meaning for us. And the psychological impact it has, especially on our youth, is devastating."[86]
A study done by the Emory University Goizueta Business School indicates that the growing unpopularity of Native American mascots is a financial drain for professional teams, losing money compared to more popular animal mascots.[105] Writing for Forbes in response to the statewide mascot ban passed by Maine in 2019, marketing analyst Henry DeVries compares Native mascots to the retired "Frito Bandito" mascot, and argues that "offensive marketing mascots" are a bad idea financially and "on the wrong side of history".[106]
Public opinion surveys
A survey conducted in 2002 by The Harris Poll for Sports Illustrated (SI) found that 81% of Native Americans who live outside traditional Indian reservations and 53% of Indians on reservations did not find the images discriminatory. The authors of the article concluded that "Although most Native American activists and tribal leaders consider Indian team names and mascots offensive, neither Native Americans in general nor a cross section of U.S. sports fans agree". According to the article, "There is a near total disconnect between Indian activists and the Native American population on this issue." An Indian activist commented on the results saying "that Native Americans' self-esteem has fallen so low that they don't even know when they're being insulted".[107] Soon after the SI article, a group of five social scientists experienced in researching the mascot issue published a journal article arguing against the validity of this survey and its conclusions. First they state that "The confidence with which the magazine asserts that a 'disconnect' between Native American activists and Native Americans exists on this issue belies the serious errors in logic and accuracy made in the simplistic labeling of Native Americans who oppose mascots as 'activists.'"[108][109]
A flaw unique to polls of Native Americans is they rely upon self-identification to select the target population. In an editorial in the Bloomington Herald Times, Steve Russell (an enrolled Cherokee citizen and associate professor of criminal justice at Indiana University), states that both SI and Annenberg's samples of "self-identified Native Americans ... includes plenty of people who have nothing to do with Indians".[110] Individuals claiming to be Native American when they are not is well known in academic research, and people claiming Indian identity specifically to gain authority in the debate over sports mascots has been criticised.[111]