Net promoter score
Market research metric / From Wikipedia, the free encyclopedia
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Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague.[1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS trademark in conjunction with Bain & Company and Satmetrix.[2] Its popularity and broad use have been attributed to its simplicity and transparent methodology.[3]
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