Pre-attentive processing
From Wikipedia, the free encyclopedia
Pre-attentive processing is the subconscious accumulation of information from the environment.[1][2] All available information is pre-attentively processed.[2] Then, the brain filters and processes what is important. Information that has the highest salience (a stimulus that stands out the most) or relevance to what a person is thinking about is selected for further and more complete analysis by conscious (attentive) processing.[1][2] Understanding how pre-attentive processing works is useful in advertising, in education, and for prediction of cognitive ability.