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Seth Godin
American author and dot com business executive From Wikipedia, the free encyclopedia
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Seth W. Godin, also known under his pen name as "F. X. Nine" (born 1960), is an American author, marketing expert, entrepreneur, and a former dot-com business executive.[1][2][3][4]
Early life and education
Seth W. Godin graduated from Williamsville East High School in Williamsville, New York in 1978.[5]
He attended in Tufts University, graduating with a degree in computer science and philosophy. He also earned an MBA from Stanford Graduate School of Business.[6]
Career
After leaving Spinnaker in 1998, Godin self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.[7] He and Mark Hurst co-founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[8][9]
Business ventures
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[7][10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million[11][12] and became Yahoo's vice president of direct marketing.[13]
In March 2006, Godin launched Squidoo.[14] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[15] In 2014, it was sold to HubPages.[16]
Godin founded altMBA, a 4-week online workshop, in 2015.[17] He also runs a podcast called Akimbo.[18]
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Awards
Godin received the following awards:
- Forbes Business Book of the Year, 2004[19] for Free Prize Inside
- New York Times, USA Today & Wall Street Journal bestseller, The Dip[20]
- Business Week bestseller, The Dip[21]
- Business Week named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[22]
- American Marketing Association's Marketing Hall of Fame, 2018[23]
- Time 25 best blogs of 2009[24]
- The 2018 Jack Covert Award for Contribution to the Business Book Industry Winner
Personal life
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.[25]
References
External links
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