The sexual revolution in the 1960s United States was a social and cultural movement that resulted in liberalized attitudes toward sex and morality. In the 1960s, social norms were changing as sex became more widely discussed in society. Erotic media, such as films, magazines, and books, became more popular and gained widespread attention across the country. These changes reveal that sex was entering the public domain, and sex rates, especially among young people, could no longer be ignored.
With the introduction of the pill and second-wave feminism, women gained more control over their bodies and sexuality during the 1960s. Women could engage in sex without the risk of pregnancy. At the same time, many women involved in the feminist movement questioned the traditional gender and sex roles ascribed to them. Women's liberation movements sought to free women from social and moral confines.
Developments in the gay rights movement occurred during the same period, such as public demonstrations and protests to challenge discrimination against sexuality. Some activists began celebrating homosexuality, but the movement did not really take off until the Stonewall riots of 1969.