"The Little Lost Child" is a popular song of 1894 by Edward B. Marks and Joseph W. Stern which sold more than two million copies of its sheet music following its promotion as the first ever illustrated song, an early precursor to the music video. The song was also known by its first three words: "A Passing Policeman." The song's success has also been credited to its performance with enthusiasm by Lottie Gilson and Della Fox.
|"The Little Lost Child"|
|Composer(s)||Joseph W. Stern|
|Lyricist(s)||Edward B. Marks|
Marks was a button salesman who wrote rhymes and verse, and Stern, a necktie salesman who played the piano and wrote tunes. Together they formed a music publishing house called Joseph W. Stern & Co. and became an important part of the Tin Pan Alley sheet music publishing scene. Marks wrote the lyrics about a lost little girl found by a policeman, who goes on to find the girl's mother, who turns out to be the policeman's estranged wife; Stern wrote the music for piano and vocals. Joseph W. Stern & Co. "started their career in a little basement at 314 East Fourteenth Street with a 30-cent sign and a $1 letterbox, which to say the least was not large capital even in those days..."
The promoting innovation that made "The Little Lost Child" significant to cultural history was an idea in the mind of George H. Thomas even earlier, in 1892. A production of The Old Homestead at Brooklyn's Amphion Theater, where Thomas was chief electrician, featured the song "Where Is My Wandering Boy Tonight?" illustrated by a single slide of a young man in a saloon. Thomas's idea was to combine a series of images (using a stereopticon) to show a narrative while it was being sung. He approached Stern and Marks about illustrating "The Little Lost Child." Lyrics appeared toward the bottom of the images. The first performance went poorly due to upside-down images of inappropriate size and placement, but these technical difficulties were soon corrected. The illustrated song technique proved so enduring it was still being used to sell songs before movies and during reel changes in movie theaters as recently as 1937 when some color movies had already begun to appear.
Stern retired in 1920, and his firm became the Edward B. Marks Music Company, which published a string of hits such as "Strange Fruit" by Abel Meeropol (and made famous by Billie Holiday) in 1939 and has been a subsidiary of Carlin America since 1980.
"The Little Lost Child" was the first of several hit songs Marks and Stern wrote together as well as the first of several their company published, but it became a true sensation and was well-remembered several decades later. Billboard magazine noted the song's importance in their "honor roll" in 1949.