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The Wal-Mart Effect

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The Wal-Mart Effect
Wal-mart effect front cover.jpg
AuthorCharles Fishman
CountryUnited States
  • Economics
  • Labor economics
  • Management
  • Advertising and public relations
PublisherPenguin Press
Publication date
Media typePrint (hardcover & paperback)
Pages294 (first edition)

The Wal-Mart Effect is a 2006 book by business journalist Charles Fishman, a senior editor at Fast Company magazine, which describes local and global economic effects attributable to the retail chain Walmart.[1][2][3]

In the book, Fishman writes that Walmart is arguably the world's most important privately controlled economic institution, and that the phrase "the Wal-Mart effect" is shorthand for a wide range of both positive and negative impacts on consumers resulting from how Walmart does its business. He describes these effects as including the suburbanization of the local shopping experience, the driving down of local prices for all everyday necessities, the draining of the viability of the traditional local shopping areas, a continual downward pressure on local wages, the consolidation of consumer product companies aiming to match Walmart's scale, a continual downward pressure on inflation, and a new and continual cost scrutiny at a wide range of businesses enabling them to survive on thinner profit margins.[4] Fishman concludes that Walmart is "beyond the market forces that capitalism relies on to enforce fair play [and] isn't subject to the market forces because it's creating them."[5]

Fishman did not coin the phrase Wal-Mart effect. It has been traced back to 1990, when journalist Julie Morris used it in a USA Today story.[6]

Following the publication of The Wal-Mart Effect, Walmart commissioned its own study of the phenomenon from Global Insight, a research and consulting company.[7] The Wal-Mart Effect was among several books documenting and analyzing the economic effects of Walmart on local economies: others have included The Local Economic Impact of Walmart by economist Michael J. Hicks,[8] and Walmart: The Face Of Twenty-First-Century Capitalism by American labor historian Nelson Lichtenstein.[9]

Since the release of The Wal-Mart Effect, journalists, economists and others have documented additional Walmart effects. In 2013, the Democratic staff of the U.S. House Committee on Education and the Workforce released a report called Wal-Mart's The Low‐Wage Drag on Our Economy: Wal‐Mart's low wages and their effect on taxpayers and economic growth, which analyzed Walmart's effect on U.S. government finances and concluded that each Wal-Mart store with at least 300 employees costs taxpayers between $900,000 and $1.75 million per year for social services for its workers, such as healthcare, Section 8 housing programs, subsidized school lunches and earned income tax credits.[10]


  1. ^ "The Behemoth from Bentonville". The Economist. London. February 23, 2006. Retrieved June 2, 2013.
  2. ^ "What's in the journals, August 2006". The Economist. London. August 31, 2006. Retrieved June 2, 2013.
  3. ^ McFedries, Paul. "Walmart Effect". Word Spy. Retrieved June 2, 2013.
  4. ^ Fishman, Charles (2007). The Wal-Mart Effect (2nd ed.). London: Penguin Books. pp. 9–20. ISBN 978-0141019796.
  5. ^ Stewart, Barbara (March 12, 2006). "A trolley bad show". The Observer. London. p. 25.
  6. ^ McFedries, Paul. "Walmart Effect". Word Spy. Retrieved June 2, 2013.
  7. ^ "Opening up the big box: measuring the Walmart effect". The Economist. London. February 23, 2006. Retrieved June 2, 2013.
  8. ^ Hicks, Michael J. (2007). The local economic impact of Walmart. Youngstown, N.Y.: Cambria Press. ISBN 978-1934043387.
  9. ^ Lichtenstein, Nelson, ed. (2006). Walmart: the face of twenty-first-century capitalism. New York: New Press. ISBN 978-1-595-58035-1.
  10. ^ Heller, Laura (May 31, 2013). "Are Wal‐Mart's Low Wages A Drag On The Economy? New Report Says Yes". Forbes. Jersey City. Retrieved June 2, 2013.
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The Wal-Mart Effect
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