The dress

Viral phenomenon regarding the colour of a dress / From Wikipedia, the free encyclopedia

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The dress is a viral phenomenon on the Internet that came in 2015. Viewers of the image disagreed on whether the dress depicted in a photograph was coloured black and blue, or white and gold. The phenomenon revealed differences in human colour perception, which have been the subject of ongoing scientific investigations into neuroscience and vision science, producing a number of papers published in peer-reviewed scientific journals.

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The original photograph of the dress

The phenomenon originated from a washed-out colour photograph of a dress posted on the social networking service Facebook. Within a week, more than ten million tweets had mentioned the dress, using hashtags such as #thedress, #whiteandgold, and #blackandblue. Although the dress was eventually confirmed to be coloured black and blue,[1][2] the image prompted much online discussion of different users' perceptions of the colour of the dress. Members of the scientific community began to investigate the photograph for new insights into human colour vision.

The dress was identified as a product of the retailer Roman Originals, which experienced a major surge in sales of the dress as a result of the incident. The retailer produced a one-off version of the dress in white and gold as part of a charity campaign.[3]