Old media
Mass media institutions before the Digital Age / From Wikipedia, the free encyclopedia
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Old media, or legacy media,[1] are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.[2][3][4]
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Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience.[4][5] By definition, it is often contrasted with new media, which is typically computer or smartphone-based media that is interactive and comparatively decentralized, enabling people to telecommunicate with one another peer-to-peer or through social media platforms,[6] with mass use and availability through the internet.[7]
Old media companies have diminished in the last decade with the changing media landscape, namely the modern reliance on streaming and digitization of formerly analog content,[8] and the advent of simple worldwide connection and mass conversation.[7] Old media, or "legacy media" conglomerates include Disney, Warner Media, ViacomCBS, Bertelsmann Publishers, and NewsCorp., owners of Fox News and Entertainment, and span from books to audio to visual media.[9] These conglomerates are often owned and inherited between families, such as the Murdochs of NewsCorp.[10] Due to traditional media's heavy use in economics and political structures, it remains current regardless of new media's emergence.[7]