User:Chrisrobles416/Pears (soap)From Wikipedia, the free encyclopedia This Pears' Soap advertisement is one example of controversial and racist iconography. It depicts soap's power to transform dark and dirty into white and beautiful. Pears' Soap marketed a racist narrative that closely associated whiteness with purity, cleanliness, and superiority. Conversely, their iconography denigrated people of color and promoted rhetoric that deemed them lazy, dirty, and lesser.
This Pears' Soap advertisement is one example of controversial and racist iconography. It depicts soap's power to transform dark and dirty into white and beautiful. Pears' Soap marketed a racist narrative that closely associated whiteness with purity, cleanliness, and superiority. Conversely, their iconography denigrated people of color and promoted rhetoric that deemed them lazy, dirty, and lesser.