Loading AI tools
Canadian companies established in 2000 From Wikipedia, the free encyclopedia
Alida Alida helps global organizations build research communities, offering a range of tools for audience engagement, scalable feedback collection, and data analysis to gain valuable insights that inform product development, optimize user experiences, and validate marketing strategies.
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Company type | Private |
---|---|
Industry | Market Research |
Founded | 2000 |
Headquarters | Toronto, Ontario, Canada |
Area served | Worldwide |
Key people | Efrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO) |
Products | Research and Insights Platform |
Website | https://www.alida.com/ |
Alida’s platform helps research and insights teams by consolidating key steps in the research process, including audience management, activity authoring and distribution, and analysis and reporting. Designed to empower these teams, the platform facilitates an in-depth understanding of target demographics. Through a range of research tools, Alida helps users interact with their audiences across various channels and methodologies, allowing for rapid collection of both quantitative and qualitative feedback at scale. Users can analyze collected data, uncover insights about market trends and customer preferences, and inform decision-making across the business.
Alida was founded as Vision Critical.[1] in 2000 by Andrew Reid with motivations to bring research into the technology industry.[2] Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.
In 2020, Vision Critical rebranded to Alida.[3] The change in name represented Alida’s ability to put customer truth into action and drive market differentiation.
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.