Worcester woman - Wikiwand
For faster navigation, this Iframe is preloading the Wikiwand page for Worcester woman.

Worcester woman

From Wikipedia, the free encyclopedia

This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "Worcester woman" – news · newspapers · books · scholar · JSTOR (September 2011) (Learn how and when to remove this template message)

Worcester woman is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little interest in politics.

It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections. The Worcester constituency is a noted marginal seat which elected its first ever Labour MP in 1997. It subsequently returned to the Conservatives in 2010.

Worcester woman has also been used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.

See also

{{bottomLinkPreText}} {{bottomLinkText}}
Worcester woman
Listen to this article