Service mark symbol

Not to be confused with Trademark symbol, Registered trademark symbol, or Copyright symbol.

The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority.^[1] Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®.^[2] The proper manner to display the symbol is immediately following the service name, in superscript style.^[2]

℠
Service mark symbol
In Unicode	U+2120 ℠ SERVICE MARK
Different from
Different from	U+2122 ™ TRADE MARK SIGN U+00AE ® REGISTERED SIGN

Related symbols

• Registered trademark symbol is also used for registered service marks
• Trademark symbol ™

See also

• World Intellectual Property Organization
• Unicode input – Input characters using their Unicode code points