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Nickelodeon (Australian TV channel)

Australian free-to-air digital television channel From Wikipedia, the free encyclopedia

Nickelodeon (Australian TV channel)
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For the pay television channel, see Nickelodeon (Australia and New Zealand).

Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.

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It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel.[1][2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.

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History

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10 Shake (2020–2023)

During a showcase to advertisers in May 2020, Beverley McGarvey, the chief content officer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.[3]

On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.[4]

It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September in metropolitan markets.[5][6] In 2021, 10 immediately signed for a re-affiliation deal with SCA that would launch the channel in regional markets from 1 July 2021. On 14 September 2022, 10 Shake launched on Foxtel.

Nickelodeon (2023–present)

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.[7][8] Under its new format, the channel would add a Nick Jr. block for preschool programming during the daytime hours, while the prime time lineup of young adult programmes were rebranded as Nick at Nite. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.[7]

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Programming

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Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.[9]

10 Shake aired local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas.[10] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[9] This was later replaced by Nick News before the channel was rebranded to Nickelodeon.[11]

The network also has ongoing content new and classic film and television brands from Paramount Pictures, Nickelodeon Movies, MTV Entertainment Studios, Paramount Animation, DreamWorks Pictures, Miramax and Paramount Players.

Current programming

Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Former programming

Adult animation

Children's

Preschool

Comedy

Light entertainment

Reality

Award shows

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Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and it's regional owned and operated stations (channel 54) TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC, and TDT Tasmania (jointly owned station by WIN Corporation and Seven West Media).

Logo and identity history

  • Thumb
    27 September 2020 – 31 July 2023
  • Thumb
    1 August 2023 – present

Identity history

  • 2020–2023: Shake It Up!
  • 2023–present: We Make Fun

References

External links

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