180° (film)

180° is a 2010 Mexican comedy-drama film written, directed and co-produced by Fernando Kalife.^[1] Starring Elizabeth Valdéz, Rodrigo Cachero, Daniel Martínez, Fernando Becerril, Juan Martín Jáuregui, Manuel Garcia-Rulfo, Eduardo Blanco, Iliana Fox and Alejandro Cuétara.^[2]

180°
Theatrical release poster
Directed by	Fernando Kalife
Written by	Fernando Kalife
Produced by	Victor Dryere Fernando Kalife Pablo Leva Luis Mendoza Fausto Muñoz Diego Peskins Josafath Salazar Antonio Urdapilleta
Starring	Elizabeth Valdéz Rodrigo Cachero Daniel Martínez Fernando Becerril Juan Martín Jáuregui Manuel García Rulfo Eduardo Blanco Iliana Fox Alejandro Cuétara
Cinematography	Eduardo Flores Torres
Edited by	Joel T. Pashby Hughes Winborne
Music by	Ángel Illarramendi
Production companies	Tartufo Films Fidecine IMCINE Equipment Film Design
Release dates	22 June 2010 (2010-06-22) (South Africa) 3 February 2011 (2011-02-03) (SBIFF) 4 January 2013 (2013-01-04) (Mexico)
Running time	105 minutes
Country	Mexico
Language	Spanish

Synopsis

Salvador Díaz is a guy who is always involved in shady deals and owes money to Martín Soto, a mafia boss. To get the amount he must pay, he does what he knows how: cheat; for now to an elderly person (Fernando Becerril), selling him a restaurant that is not very lucrative. Then he tries to sell, to a soccer team, an Argentine player who has injured a knee and is still not fully recovered. He does these "businesses" in complicity with his friend Darío, a self-conscious, pessimistic and renegade man. When he tries to close the player's deal, the team representative reminds him of something important that Salvador had forgotten. That memory takes him back to his childhood and will help him try to make a radical change, that is to say -180 degrees- in his behavior.^[3]

Cast

The actors participating in this film are:^[4][5]

• Manuel Garcia-Rulfo as Salvador Díaz
• Elizabeth Valdéz as Sofy
• Rodrigo Cachero as Darío
• Daniel Martínez as Martín
• Juan Martín Jáuregui as Gasparotto
• Eduardo Blanco as Lazarte
• Iliana Fox as Bárbara
• Alejandro Cuétara as Ernesto
• Fernando Becerril

Production

Financing

180º was financed by the Cinema Investment and Stimulus Fund (FIDECINE)^[6] and the foundations of Nelson Mandela and Kofi Annan.^[7]

Filming

Principal photography took place in Monterrey and Mexico City in Mexico, and in Buenos Aires, Argentina.^[8]

Release

180º had its world premiere on 22 June 2010, in Cape Town, South Africa.^[9] It then opened in the United States on 3 February 2011, as part of the 26th Santa Barbara International Film Festival.^[10] It had its commercial premiere on 4 January 2013, in Mexican theaters.^[2]

Reception

Critical reception

Jessica Oliva from Cine Premiere highlights technical aspects such as editing by Joel T. Pashby. However, he criticizes that the moment where all the stories raised in the film intersect, the film fails to do so in a relevant or profound way, it also mentions that several characters fail to develop properly.^[11]

Accolades

Year	Award / Festival	Category	Recipient	Result	Ref.
2010	Marbella Film Festival	Best Feature Film	Fernando Kalife	Nominated	[12]
	Costa Rica International Film Festival	Best International Film	Fernando Kalife & Victor Dryere	Won	[13]
2011	Santa Barbara International Film Festival	Nueva Vision Award	Fernando Kalife	Nominated	[14]