1948–49 United States network television schedule (daytime)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

Monday-Friday

		10:00 am	10:30 am	11:00 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm	6:00 pm	6:30 pm
ABC	Fall	local programming															The Singing Lady	local programming
	November																Cartoon Teletales (M W) / The Singing Lady (Tu Th)
	Winter	local programming
CBS	Fall	local programming						Vanity Fair (Tu Th) / This Is the Missus	The Missus Goes a-Shopping / Ladies Day	local programming									6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming
	Winter							Ladies Day (MWF)	Ladies Day / Vanity Fair (M Tu Th F)	local programming							The Chuck Wagon
	February								Vanity Fair (M Tu Th F)
	Spring	local programming				Ladies Day	Vanity Fair (MWF)	local programming									The Chuck Wagon	local programming
	Summer					The Ted Steele Show											The Chuck Wagon
	July	local programming									2:30: local programming 2:45: Classified Column (from 7/25)	local programming				5:00: local programming 5:15: Classified Column (from 7/25)
NBC	Fall	local programming															Howdy Doody	local programming
	Winter	local programming														5:00: These Are My Children 5:15: Western Balladeer (variety)
	Spring															Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)
	Summer															5:00: Here's Archer (Tu Th) 5:15: Western Balladeer (Tu Th)
	July	local programming
DMN	Fall	?																	6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)
	November	?	TV Shopper (since November 1)[1]	?
	Winter	Johnny Olson's Rumpus Room	Welcome, Neighbors	local programming		Man in the Street (to 12:15) / Amanda (from 12:15)	Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45)	Okay, Mother[2]	?		The Wendy Barrie Show	A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15)	?
	Spring		TV Shopper	?	11:45: A Woman to Remember (to 12:00, until May 2)	?			?
	Late April								?
	May			?
	July								?										The Magic Cottage (since July 18)[3]

There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

• On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.

By network

ABC

Returning Series The Singing Lady

New Series Cartoon Teletales

Not Returning From 1947 to 1948

CBS

Returning Series The Adventures of Lucky Pup The Missus Goes a-Shopping This Is the Missus

New Series The Chuck Wagon Classifield Column Ladies Day The Ted Steele Show Vanity Fair

Not Returning From 1947 to 1948

NBC

Returning Series Howdy Doody

New Series Here's Archer These Are My Children Western Balladeer

Not Returning From 1947 to 1948 Playtime The Swift Home Service Club

Dumont

Returning series Amanda Camera Headlines Fashions in Song Man in the Street Russ Hodges' Scoreboard Vincent Lopez Speaking Welcome, Neighbors The Wendy Barrie Show

New Series Johnny Olson's Rumpus Room The Magic Cottage Okay, Mother TV Shopper A Woman to Remember

Not Returning From 1947 to 1948 The Walter Compton News

See also

• 1948-49 United States network television schedule (prime-time)