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ALTT
Subscription based video on demand platform From Wikipedia, the free encyclopedia
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ALTT, formerly ALTBalaji,[3] was an Indian subscription based video on demand platform and a wholly owned subsidiary of Balaji Telefilms.[4][5][6] Launched on 16 April 2017, ALTBalaji became Balaji Telefilms' foray into the digital entertainment sphere to create original OTT content.[7][8]
In July 2025, it was banned by the government of India citing obscenity.[9] Balaji Telefilms went onto replace ALTT with Kutingg, a family friendly streaming platform.
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Platforms
ALTT was an Indian content-based video-on-demand platform. ALTT was available across 32 different interfaces for its viewers.[10] The content had been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).[11][12][13][14] The website indicated that the platform will showcase over 250+ hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[7] The content bank also included 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil and other languages.[15][16][17][18]
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Shows
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Controversy
An FIR was filed against filmmaker Ekta Kapoor, alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji's XXX web series. Ekta's representatives have since said that the controversial scene has been removed.[83]
A case has been filed against producer Ekta Kapoor and her mother, Shobha Kapoor, over allegations of inappropriate scenes involving minors in an episode of the web-series "Gandii Baat" on ALT Balaji over the case registered against them under the POCSO act.[84]
ALTT was among 25 apps banned by the Ministry of Information and Broadcasting in July 2025 over "obscene, vulgar and in some cases, pornographic content". Balaji Telefilms replaced the streaming website with Kutingg, a family friendly streaming platform.[85][86]
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External links
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