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Byyd
Defunct British mobile advertising company From Wikipedia, the free encyclopedia
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byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later.[2]
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History
The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009.[3] It secured funding in 2010 and 2011,[4][5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list.[6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards.[7]
In October 2012, it released its mobile Demand-side Platform (DSP) called Madison.[8]
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Rebranding
In March 2014 the company changed its name from Adfonic to byyd [sic].[9][10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns.[11]
References
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