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Andertons Music Co.
English musical instrument retailer From Wikipedia, the free encyclopedia
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Andertons Music Co. is a family owned partnership that sells musical instruments & professional audio equipment. The store & online operations are based in Guildford, Surrey, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales in excess of $70 million per year. Andertons has won numerous awards within the music industry, including the NAMM Music Dealer of The Year Award. Andertons is the only non-US based music store in the world to ever win this award.[1] Andertons is widely known among guitarists & musicians for video demonstrations by co-owner Lee "The Captain" Anderton, Rob Chapman,[2] and Peter Honoré a.k.a. "Danish Pete"[3] as well as many other familiar faces on YouTube. Lee Anderton is also an investor in multiple musical equipment brands, including Chapman Guitars, Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo.[4][5][6]
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History
![[icon]](#/media/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (August 2018) |
Andertons Music Co. is a family-owned business founded in 1964 by father and son, Harry and Peter Anderton.[7] Lee Anderton is the son of Peter Anderton.
YouTube
Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has almost 1 million subscribers (August 2024).[8]
In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including Mick Thomson, Joe Bonamassa, Russ Parrish, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, Mary Spender,[9] Nita Strauss, Walter Trout, Tommy Emmanuel and Steve Vai.[10]
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Awards
Andertons has received numerous industry awards, including:
- NAMM 2019: Customer's Choice Award[11]
- NAMM 2018: Dealer of The Year[12]
- NAMM 2018: Best Online Engagement[13]
- Internet Retailing Top 150 Retailer[14]
- NAMM Awards Top 100 Retailer[15]
- NAMM 2017: Best Online Engagement[16]
- YouTube Silver Play Button Award[8]
- Feefo Gold Trusted Service 2017[17]
- 2015: Toast of Surrey Awards – Best Large Business[18]
- Best music retailer at the Music Industries Association (MIAs) awards[19][20]
- MIA Awards: People of the Moment profile: Kris Biddiss[21]
Other interests
Peter Anderton was also the co-founder of the Academy of Contemporary Music.[22]
References
External links
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