Art & Copy

For advertising awards group, see One Club for Art and Copy.

Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S. The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow. The documentary covers advertising campaigns such as "Just Do It", "I Love New York", "Where's the Beef?", "I Want My MTV", "Got Milk?", and "Think Different".^[1] It premiered at the 2009 Sundance Film Festival in the US Documentary Competition.^[2]

Art & Copy
Directed by	Doug Pray
Produced by	Jimmy Greenway Michael Nadeau
Starring	Lee Clow Dan Wieden David Kennedy Phyllis K. Robinson Hal Riney George Lois Rich Silverstein Jeff Goodby Mary Wells Cliff Freeman Jim Durfee
Cinematography	Peter Nelson
Edited by	Philip Owens
Music by	Jeff Martin
Release date	January 16, 2009 (2009-01-16) (Sundance)
Running time	88 minutes
Country	United States
Language	English

Cast

• Lee Clow
• Jim Durfee
• Cliff Freeman
• Jeff Goodby
• David Kennedy
• George Lois
• Charlie Moss
• Hal Riney
• Phyllis K. Robinson
• Ed Rollins
• Rich Silverstein
• Mary Wells
• Dan Wieden

Reception

The film received the 2011 News & Documentary Emmy Award for Outstanding Arts & Culture Programming.^[2]

Although reviews were generally favorable,^[3] some reviewers chastised the film for presenting an uncritical view of advertising.^[4][5]

The film was promoted in various movie theaters and design universities in Mexico with the help of Brands&People,^[6] an advertising agency in Monterrey.