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BBC News Punjabi
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BBC Punjabi (in Punjabi: ਬੀਬੀਸੀ ਪੰਜਾਬੀ (Gurmukhi), بی بی سی پنجابی (Shahmukhi)) or BBC News Punjabi is an international news service in Punjabi language. It was started on 2 October 2017.[1][2] The service is on websites and social networking sites.[3] The launch is part of the World Service's biggest expansion since the 1940s, following a government funding boost announced in 2016.[4][5]
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Target audiences are Punjabis from India, Pakistan and other western countries with significant Punjabi population like Canada, Britain and Australia.[6][7] According to BBC's official website Punjabi language spoken by 100 million people, the 11th most used language in the world.[4][8]
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