Barceló (rum)

Barceló is the name and brand of a variety of rums from the Dominican Republic produced by Ron Barceló S.R.L. Barceló has its plant and distillery in San Pedro de Macorís.^[1][2]

Ron Barceló S.R.L.

Barcelò logo
Company type	Private company
Industry	Distilled beverages
Founded	1930
Headquarters	Santo Domingo, Dominican Republic
Products	Rum
Parent	Ron Barceló S.R.L.
Website	http://www.ronbarcelo.com

Company history

Following his dream of devising the best rum in the world, in 1929, a young Julián Barceló from Mallorca, Spain arrived in Santo Domingo and founded Barceló & Co. Soon he began producing one of his first rums and selling it throughout the country.

The optimum product was obtained by experimenting with different brands on the local market, and in 1950, the Ron Barceló brand was launched with the products Barceló Blanco and Dorado (white and gold rums respectively), which were an immediate success. Some 20 years later, Ron Barceló Añejo (a mature rum), was added to the portfolio.^[3]

Nowadays, Ron Barceló SRL. still produces only Ron Barceló, which is sold in over 50 countries, ranking it the 4th largest exporter of rum in the world.^[4]

Rum elaboration plant

Developed in San Pedro de Macorís, in the east of the Dominican Republic, are built several plants for alcohol aging, elaboration, bottling, storage of packaged and finished products, a laboratory, sensory evaluation, amongst others.