Benjamin Moore & Co.

Benjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of paints, stains, and other architectural coatings. The company was founded in 1883 in New York, N.Y.^[2] and is currently headquartered in Montvale, N.J.^[3] Benjamin Moore has major manufacturing and distribution operations throughout the United States and Canada, with global sales in more than 75 other countries. Benjamin Moore products are sold through independently owned retailers, including specialized paint-and-decorating centers, hardware stores, and retailers' cooperatives such as Ace Hardware, Do it Best, and True Value.^{[4][citation needed]}

Benjamin Moore & Co.

Company type	Subsidiary
Industry	Architectural coatings
Founded	1883; 142 years ago (1883), in Brooklyn, New York, U.S.[1]
Founders	Benjamin Moore Benjamin Moore, William Moore, Robert Moore
Headquarters	Montvale, New Jersey, U.S.
Area served	North America, Global
Key people	Dan Calkins (CEO)
Products	AURA Regal ben Fresh Start Ultra Spec SCUFF-X COMMAND Corotech Insl-X Coronado Notable Dry Erase Paint Woodluxe Super Hide
Parent	Berkshire Hathaway
Website	benjaminmoore.com

Benjamin Moore retailer, Sarasota, FL

Benjamin Moore retailer, Richmond Hill, Ontario

The company founder, Benjamin Moore, was born in Ballybay, County Monaghan, Ireland, in 1855. In 1872, Moore immigrated to the United States and settled in New York, N.Y. After working in the paint industry, Benjamin and his brother, William, founded Moore Brothers in 1883 with an initial investment of approximately $2,000. The company set up operations in a warehouse on Atlantic Avenue in Brooklyn and sold "Moore's Prepared Calsom Finish." Soon after, William left, and another brother, Robert Moore, joined. The company was incorporated as Benjamin Moore in 1889. Benjamin Moore & Co., Limited was established in Canada in 1906. In 1917, Benjamin Moore stepped down at 62 and named his nephew, L.P. Moore, as his successor. In 2000, Benjamin Moore was acquired by Berkshire Hathaway.^{[citation needed]}

Accusations of racism

In June 2014 a black former employee, Clinton Tucker, sued the company in New Jersey for discrimination, alleging that he was fired because he had complained multiple times about the names of two shades of brown.^[5] The colors are named "Tucker Chocolate", which Benjamin Moore's website claims is named after "the 1798 color requested by St. George Tucker for his home,"^[6] and "Clinton Brown".^[7] The case was later dismissed with prejudice.^[8]

In season one episode one of Golden Girls DorothyBea Arthur states that Blanche Rue McClanahan has more colour on her than Benjamin Moore.

Artist Sonya Clark has used a shade of Benjamin Moore's red paint formerly known as "Confederate Red" as a lasting symbol of American racism in her exhibitions centered on legacy of symbols and power of propaganda^[9] since 2019.^[10][11][12] The color, which is also mentioned in Clinton Tucker's lawsuit,^[5] has been renamed to "Patriot Red" in 2015.^[13][14]

Awards

• 2020 Awarded Best in Customer Satisfaction among Interior Paints by J.D. Power: #1 in Durability, #1 in Application, #1 in Offerings.^{[citation needed]}