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Branch (company)
Mobile software company From Wikipedia, the free encyclopedia
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Branch (formerly Branch Metrics) is a software company focused on deep linking and attribution.[1] Branch headquarters is located in Mountain View, California.[1][2]
History
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Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin.[3] In the summer of 2014, the company completed the StartX Accelerator program at Stanford University.[4]
In September 2014, Branch announced the completion of a $3 million venture funding round led by New Enterprise Associates.[1] In 2015 Branch won a startup competition at Mobile World Congress.[4]
In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016.[5][6]
In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures.[7]
In September 2018, the company authorized the sale of $129 million in Series D shares,[8] and acquired the attribution analytics platform TUNE.[9]
In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise Associates.[10]
In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search,[11] as well as data platform AdLibertas.[12] As part of the Nova Launcher acquisition, it was contracted that the app would be open-sourced if its founder Kevin Barry left the company.[13]
In 2023, CEO and co-founder Austin left the company.[14]
In August 2024, Branch made significant cuts to the 12-person Nova Launcher team, laying off everyone but Barry.[15][16] On September 6, 2025, Barry made an announcement that he had left Branch, effectively shutting down development of Nova Launcher and its open-sourcing effort.[17][16]
Technology
Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology.[1]
Branch also uses tools for cohort analysis and touchpoint tracking.[18]
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References
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